Trust - creating an environment in which business owners and directors can learn about each other.

Relationships - learning about each other will naturally over time lead to strong relationships being forged as trust grows between members.

Business - once trust has been established and relationships grow, we will do business with each other and refer each other to other trusted partners and clients.

Knowledge - as we share our expertise and knowledge with each other, we will grow in confidence to refer to others outside the group.

Profits - as our relationships develop we will want to help each other to thrive and grow.

Health - we will help each other to remain healthy in business and personally, as not all help means money changes hands, sometimes help means something else.

Not for Profit - this group is a not-for-profit organisation where any surplus will be re-invested into the group to support members in a multitude of ways.

Honest - we will be honest with each other, even when the truth is difficult to hear as, in the end, being upfront and clear leads to a healthier business environment.

Reliable - we will deliver what we say we can deliver as set out in a clear contract (in whatever form that takes) and for the price which is mutually agreed.

Education - we will happily share the ups and downs of business with each other, supporting each other’s knowledge of best practice and ethical behaviour.

Ideas - we will embrace ideas and creativity from any member of the group and explore these fairly and fully.

Contacts - we will respect each others’ contacts and treat them with honesty and integrity, regardless of whether business ensues.

Communication - we will keep on talking and meeting with each other to understand our business journeys, developments and challenges.

Visitors - we will embrace visitors in a friendly and encouraging environment and be clear with them about the financial and time commitment involved in becoming a member.