About Us

BusinessWise Values

Our History

BusinessWise began life almost a decade ago as another type of business referral group. Meeting up in central Swindon, the group thrived for a few years before members decided that the restrictions of being part of a national brand were too prescriptive and no longer suited the group dynamic.

Those members decided it was time to go independent and BusinessWise was created with a far more ‘family feel’ than previously. The aim was to be both formal and business-like yet  friendly, affordable and approachable for ambitious business owners who really wanted to get to know each other without any kind of ‘false’ pressure.

The aim was to create a space for business relationships which could be nurtured and as a result several members have been part of the group for at least five years, some much longer.

We meet at:

Basset Down Complex
Lower Salthrop
SN4 9QW.
Every Friday Morning From 6.45am - 8.30am

If you would like to join us from a non-competing sector, please see our members list to make sure there is no conflict, why not come along for free.

We have many businesses that work so well together, you could also benefit from this. Come along for a visit sometime to see what it’s all about.

Contact Us

  • Email

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  • Hours

    Mon - Fri: 9am to 5pm

Our values are built around our name:


To create an environment where business owners can get to know each other, build strong relationships and therefore come to trust each other so that we can refer with confidence.

To build an ongoing relationship with those less fortunate in our community by offering a ‘gifted’ place to a third sector organisation.


As we work with each other in collaboration and pass referrals between us, we all thrive in our own businesses. This builds our own wealth and health alongside the wealth and health of each other’s endeavours. For us, wealth does not always mean money changing hands. It can mean support, caring or exchange of services. We value any support between members.


We are a group with integrity and pride and we have committed to building the group’s profile to the point where we are the most established business referral group in Swindon, if not in Wiltshire.

We are a not-for-profit group and our extra funds are invested in the group for the good of us all – marketing activity, charitable support, social and business networking events. The latter are often very low cost, if not totally free and open to all.

We believe in honesty in business and we will have honest and open conversations between members, even when those conversations are difficult.


We will share and support each other in the group through a range of activities including educating fellow members about our own expertise and taking the time to listen to the expertise of others.

We will share our contacts and referrals in a spirit of trust and respect – and we will receive such referrals and contacts in the same manner. Therefore we share outcomes from those connections and show gratitude for them, even if it doesn’t lead to new business.


We will keep talking and sharing with each other, in meetings and outside of meetings, helping each other where we can. We will continue to communicate our message to the wider business community, to take our place in that community and we will make major decisions as a collective and take minor decisions through our management committee – a committee made up of members who have been voted into office.

We will treat all visitors with respect and make them feel welcome. We will honestly explain that any member will be asked to be proactive, to ensure they are present regularly and, on the odd occasion, they cannot attend, they will send a ‘sub’ in their place to help bring new faces into and through the group.

Is this the kind of group which appeals to you? If so, visit our contact page here.


There are many different types of business referral groups in Swindon, offering a variety of opportunities at different times of the day. How do you know which one is right for you? Well you don’t, you’ve just got to try them out and see which one you feel you have a good rapport with, have the same values as and that will provide the right level of support and growth for your business.

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